While their current home was in excellent condition and had a lot of desirable upgrades, there was a problem.  Like most of the people we meet with, while looking around on Zillow.com at new homes they pulled up the value of their own home.  The value, or "Zestimate", according to Zillow.com was $207,441 (evidence of that initial "Zestimate" in the image to the right).  

At the heart of our marketing strategy was technology.   With our custom property page, there was no inaccurate "Guesstimate" to mislead a potential buyer.  There was no list of competitor's less expensive homes along the side.  No advertising for half a dozen other Realtors desperate to sell those buyers ANY home.  Just a showcase for our client's home directing interested buyers to our team, whose only priority was selling THEIR home.  Over 90% of home shoppers start their search online, and there is no 2nd chance at a 1st impression, so it had to look fantastic.  

You can view the page that we used to advertise the Johnsons'' home here:  www.OrlandoSold.com/2587-vineyard-cir.

Professional print materials were prepared featuring the most impactful photos of the property and drove the recipient to our custom property website.  

The phone number used on the materials provided a recorded description of the property and followed up with a text message with the link to the mobile version of the custom property page.  Those callers were also placed onto an active marketing campaign where our team made every effort to coordinate private showing appointments for the caller.

As part of that print advertising, a post card was delivered to a targeted group of 500 area residents to announce the open house.  We also advertised the property to neighboring communities using door hangers and in area restaurants and business using glossy double sided flyers.  

All buyers that saw the home received hand written "Thank You" cards on custom made property specific cards.  Custom business cards were used when showing the property and when meeting with other agents about the property.

The "Coming Soon" advertising and open house announcement were emailed to our existing database of nearly 3,000 active Orlando Area home shoppers.  These are not cold emails, these are potential home buyers that know our name and receive our updates and contacts on a regular basis.

The home has an open floor plan that makes for easy entertaining.  The kitchen is open to the family room and includes enough space for a dinette area as well.  The family room is also open to the adjacent bonus room and has fantastic views of the water.  

If you're looking for that "wow factor" to impress family and guests, the flooring in this home is sure to be a hit!  The entire home has been upgraded to 18" x 18" ceramic tile in the wet areas and Bruce hand-scraped solid wood flooring in Coventry Brown in the living areas and bedrooms.  There is no carpet anywhere in the house.

The gourmet kitchen features Norcraft designer oak cabinets in a honey finish.  The stainless steel Whirlpool appliance package includes a range, vented microwave, and side by side refrigerator.  The spacious island includes additional storage and provides great space for meal prep.  There is also an amazing pantry for added storage and convenience.  

There is a formal dining room for larger holiday gatherings and dinner parties that's open and adjacent to the formal living room.

This home includes an excellent flex space that would make a perfect play room for the kids, exercise room, or home office in addition to the formal living and family rooms.

The owners of this home had opted for the covered patio because they knew that they would be taking advantage of the magnificent view of the water.  Whether you're grilling up burgers with family and friends or enjoying your morning coffee looking out over the water, the patio will be one of your favorite parts of the house.

This well upgraded 3 bedroom waterfront home is move-in ready and sure to impress. The current owners have taken meticulous care of the property and are looking for someone new to love it the same way they have. As you pull up the paver driveway and enter through the decorative leaded-glass door, the first thing you'll notice is the custom mosaic tile inlay in the foyer and absolutely beautiful hand-scraped wood floors. The entire first floor features upgraded 18" x 18" ceramic tile in the wet areas and Bruce Wentworth Estate hardwood flooring in Coventry Brown in all living areas and bedrooms. No carpet anywhere to be found. The kitchen features Norcraft designer oak cabinets and a large center island and is open to the family room for easy entertaining. It also includes a stainless steel Whirlpool appliance package and a spacious pantry. The cozy family room, roomy master bedroom, and adorable 3rd bedroom all have fantastic views of the water. Off of the family room the owners had added a covered patio area for grilling up burgers or enjoying your morning coffee looking out over the water. The master bedroom includes an en-suite bath with a jetted garden tub and separate tiled shower stall as well as an enormous walk-in closet. Off of the family room is a convenient flex space that works great as an exercise room, kids' play area, or personal office. There is an indoor laundry room with convenient shelving. The roof is an Owens Corning Oakridge algae-resistant 30 year fiberglass dimensional shingle. The only thing this house is missing is you! Call today to schedule your private tour.

Have you ever looked at something like a pair of shoes on Amazon.com?  You don't buy the shoes, but you go to another site and there they are, following you around reminding you of just how much you want them.  Why should such a successful marketing tactic be ignored in real estate?  

Visitors to our custom property page were "tagged" for future advertising on non-real estate related websites.  Each view of the ad builds recognition and increases the interest of the prospective buyer.  Targeted visitors return to the custom property page, maximizing the opportunity for an offer.

In the days prior to the property being listed for sale, the page for the Johnsons' home had been viewed over 800 times by people in 7 different countries and 12 states.  The print and online advertising did its' job and the open house was a fantastic success.  On the very first day on the market we had a full price offer at our list price of $235,000 and on that same day we were officially under contract.  The home appraised precisely at our list price of $235,000, and we closed on time without issue.  The Johnsons are enjoying their beautiful new home with the added room for their children to grow and an amazing lakefront lot to explore and couldn't be happier for it!

We sold this Sanford home for more than $70,000 over the online "Guesstimate" in only 6 days. Here's how!

What would you do after 6 straight months of efforts to sell your home? Raise the price and try again? That's EXACTLY what we told our client to do. Here's the story of why it worked.