We were first introduced to Billy and Jessica Jensen when they inquired about a property that they had seen listed for sale on Zillow.com.  They were looking for a home with more room for their 2 recent (and absolutely adorable) additions to the family that would give them some much needed space.  

The Jensens' current home was beautifully updated with top quality upgrades including custom cabinetry, granite countertops, oversized tile flooring, a new roof, and a new AC system.  There was exceptional attention to detail paid throughout the home on items like crown molding and custom millworking that were sure to impress even the pickiest buyer that saw the home in person.  The house was located in a quiet neighborhood on a little over an acre.  It was zoned for great schools and had little traffic while still being very near SR 46 and with easy access to FL 417 and I-4.  

At the heart of our marketing strategy was technology.   With our custom property page, there was no inaccurate "Guesstimate" to mislead a potential buyer.  There was no list of competitor's less expensive homes along the side.  No advertising for half a dozen other Realtors desperate to sell those buyers ANY home.  Just a showcase for our client's home directing interested buyers to our team, whose only priority was selling THEIR home.  Over 90% of home shoppers start their search online, and there is no 2nd chance at a 1st impression, so it had to look fantastic.  

You can view the page that we used to advertise the Jensens' home here:  www.OrlandoSold.com/137-Steeplechase-cir.

"Coming Soon" Facebook Advertisement

"Open House" Facebook Advertisement

Professional print materials were prepared featuring the most impactful photos of the property and drove the recipient to our custom property website.  

The phone number used on the materials provided a recorded description of the property and followed up with a text message with the link to the mobile version of the custom property page.  Those callers were also placed onto an active marketing campaign where our team made every effort to coordinate private showing appointments for the caller.

As part of that print advertising, a post card was delivered to a targeted group of 500 area residents to announce the open house.  We also advertised the property to neighboring communities using door hangers and in area restaurants and business using glossy double sided flyers.  

All buyers that saw the home received hand written "Thank You" cards on custom made property specific cards.  Custom business cards were used when showing the property and when meeting with other agents about the property.

The "Coming Soon" advertising and open house announcement were emailed to our existing database of over 2,000 active Orlando Area home shoppers.  These are not cold emails, these are potential home buyers that know our name and receive our updates and contacts on a regular basis.

Soaring vaulted ceilings welcome you into the warm and inviting family room, featuring a granite mantled fireplace, upgraded 18-inch tile flooring, and custom entertainment center with wiring for surround sound.  Just imagine enjoying the spring breeze blowing through the triple sliding doors as you enjoy the game or your favorite music as the kids splash around in the pool!

Built for easy entertaining, the kitchen is open to the family room and includes both a dinette area and breakfast bar at the granite countertop.  The 42-inch solid wood cabinetry and custom finial woodworking are beautifully accented with pendant lighting and marble backsplash.  Stainless steel Kenmore Elite appliances included.

As spectacular as this home is on the inside, you're likely to be spending a lot of your time out at the heated and screen enclosed pool.  Featuring a covered lanai with connections for cable TV, the expansive paver patio provides plenty of space for grilling, swimming, or just enjoying the Florida sunshine.

Situated on a 1+ acre corner lot, this property provides tremendous privacy and room to grow/play.  The yard is fenced and includes a 12x16 air conditioned work shop that is sure to delight the hobbyist or handyman in the family.  There is a fire pit to the rear of the property, and there is still so much room for more.  Make it your own with lavish landscaping, a garden, an over the top playground for the kids, or all of the above!

When you're looking for a more formal atmosphere for dinner parties or holiday events, the separate dining room is the perfect location.  With over-sized baseboards, decorative crown molding, plantation shutters, and decorative architectural features, this room is sure to impress even the pickiest guests.  

Have you ever looked at something like a pair of shoes on Amazon.com?  You don't buy the shoes, but you go to another site and there they are, following you around reminding you of just how much you want them.  Why should such a successful marketing tactic be ignored in real estate?  

Visitors to our custom property page were "tagged" for future advertising on non-real estate related websites.  Each view of the ad builds recognition and increases the interest of the prospective buyer.  Targeted visitors return to the custom property page, maximizing the opportunity for an offer.  

In the days prior to the property being listed for sale, the page for the Jensens' home had been viewed over 1,000 times by people in 5 different countries and 14 states.  The print and online advertising did its' job and the open house was a fantastic success.  On day 5 on the market we had a full price offer at our list price of $410,000 and on day 6 we were officially under contract.  The home appraised precisely at our list price of $410,000, and we closed on time without issue.  The Jensens are enjoying their beautiful new home with the added room for their boys to play and explore and couldn't be happier for it! 

We sold this Sanford home for $27,559 over the online "Guesstimate" at the highest price per square foot for the neighborhood in over a decade, and we did it in 1 day. Here's how!

What would you do after 6 straight months of efforts to sell your home? Raise the price and try again? That's EXACTLY what we told our client to do. Here's the story of why it worked.