At the heart of our marketing strategy is technology.   With our custom property pages, there's no inaccurate "Guesstimate".  No list of competitor's homes along the side.  No advertising for half a dozen other Realtors desperate to sell you ANY home.  Just a showcase for our client's home directing interested buyers to our team, whose only priority was selling HIS home.  Over 90% of home shoppers start their search online, and there is no 2nd chance at a 1st impression, so it had to look fantastic.  You can view an example of one of our listing pages by clicking here.

We reached out to our likely buyer profile through advanced demographic targeting and paid advertising on Facebook.  That Facebook advertising reached 13,412 targeted Facebook users in just 4 days.  It also resulted in 116 interested buyers  submitting their contact information and an enormous amount of traffic to our open house.  

Professional print materials were prepared featuring the most impactfull photos of the property and drove the recipient to our custom property website.  

The phone number used on the materials provided a recorded description of the property and followed up with a text message with the link to the mobile version of the custom property page.  Those callers were also placed onto an active marketing campaign where our team made every effort to coordinate private showing appointments for the caller.

As part of that print advertising, a post card was delivered to a targeted group of 500 area residents to announce the open house.  We also advertised the property to neighboring communities using door hangers and in area restaurants and business using glossy double sided flyers.  

All buyers that saw the home received hand written "Thank You" cards on custom made property specific cards.  Custom business cards were used when showing the property and when meeting with other agents about the property.

The "Coming Soon" advertising and open house announcement were emailed to our existing database of over 2,000 active Orlando Area home shoppers.  These are not cold emails, these are potential home buyers that know our name and receive our updates and contacts on a regular basis.

Light and bright with an emphasis on the amazing view of the water.

Dark interior with exterior light completely washing out the view from the balcony.  What view of the water?

Emphasis on the size of the room, and that view, WOW!

Room looks small, and where did the view go?

Peaceful and serene in a beautiful setting that you would love to stroll along in the evening.

This setting is not going to attract buyers to the area.

The master bedroom has a spectacular view of the water and separate access to the balcony.  It also features a private en-suite bath with garden tub and tiled shower stall and dual sink granite-topped vanity and a spacious walk-in closet.

The kitchen is open to the living room for easy entertaining and keeping the conversation going with guests.  It includes granite countertops with a breakfast bar, stainless steel appliances, upgraded 18-inch ceramic tile floors, and a spacious pantry with shelving.

Featuring hand scraped wood flooring, soaring 11 foot ceilings, an open concept, and spectacular views of Lake Monroe, Veterans Memorial Park, and Monroe Harbour Marina, the living room is sure to be your favorite room for relaxing and entertaining.

Just imagine enjoying your morning coffee on your private balcony, overlooking the marina as boats sail in and out over the weekend, listing to the birds...  Or better yet, ending the night with a nightcap outside in the spring breeze on that penthouse balcony as you take in the nightlife.

Our team of agents are ready to help you reach your real estate goals by making your needs our number one priority. We recognize you have a choice when it comes to working with a real estate professional. Our team of agents looks forward to earning your trust and helping you discover the smarter way to buy or sell a home.

Have you ever looked at something like a pair of shoes on Amazon.com?  You don't buy the shoes, but you go to another site and there they are, following you around reminding you of just how much you want them.  Why should such a successful marketing tactic be ignored in real estate?  

Visitors to our custom property page were "tagged" for future advertising on non-real estate related websites.  Each view of the ad builds recognition and increases the interest of the prospective buyer.  Targeted visitors return to the custom property page, maximizing the opportunity for an offer. 

Our listing of the property had substantially more online exposure than our competition in the building and much greater showing activity than the property had in the previous attempts to sell it with other agents.  The buyer that closed on the home came to us specifically because of the advertising and marketing methods employed.  The buyer closed on the home with a conventional mortgage and couldn't be happier.  The seller was so pleased with our efforts that he has asked us to help with the sale of another property in the area!

We sold this Sanford home for $27,559 over the online "Guesstimate" at the highest price per square foot for the neighborhood in over a decade, and we did it in 1 day. Here's how!

We sold this Sanford home for more than $70,000 over the online "Guesstimate" in only 6 days. Here's how!